I have chosen my channel that i would like to re create my ident for which is CBBC, it is important that i show my initial ideas for both my idents that i will be producing, below i will provide 3 of my intial ideas:
Initial Idea number 1:
For my first ident i will be creating a science related ident to present my upcoming channel 'Opearion Ouch', this ident will include two of my fellow classmates and a science theme so that the audience understand what is going on. My ident will include props and realistic rooms such as Labs, my ident will show different transitions from being goofy to having chemical experiments and accidents.
Ident will also include:
- Sound effects
- Music
- Voice over
- Science Lab & Props
Initial Idea Number 2:
For my second Ident i will be creating a cooking themed Ident this is so that i can demonstrate a cooking ident to the younger audience watching CBBC and allow the ident to follow up to a cooking channel which they can then watch. I will be using one actor to be recording this ident as the ident will focus on one person only during the cooking show, the cooking show that i want my ident to be created for is a show called 'Cooking with Amari' however i ill change my show channel to 'Cooking with Millie'. this is because Millie (Milhan) is going to be the actor i will be filming for my ident.
In my Ident i will also include:
- Voice over
- Music (Background)
Initial Idea Number 3:
For my final Initial idea, i have been thinking about doing the CBBC news round for the younger children and i will use this idea as a backup if anything goes wrong with my first two initial ideas. This ident will include 2 actors and 1 director which would be acting like they are filming the news round setting and have many clips such as school sports, the weather and the upcoming latest news. this Ident will also be my final resort if anything goes wrong with my other two initial ideas.
In this Ident i will include:
- music
- voice over
- props and materials which allow a news round setting to be portrayed.
overall, to my final chosen Ident i would like to add:
I have decided to choose CBBC as the ident that i will recreate.
CBBC History:
CBBC is a british free-to-air public broadcast children's television channel that is owned and operated by the BBC. It is also used to brand all content that is made for children aged 6-12, its channel comes along with siblings an example of this would be the sister channel which is known to be Cbeebies. However Cbeebies is aimed at younger children below the age of 6. CBBC's logo stands for children's BBC channel and is used to entertain children and also teach them different activities and allow them to develop a new understanding of facts and knowledge.
Below has the Idents from 2016-2023:
From watching the first Ident that was created in 2016- we can see that CBBC uses a very bland colour only ident, this shows that CBBC was not very creative for the children with the Ident and logo that they had. However in the second ident that we can see CBBC has included real life children going to school all excited playing with a drone and then continued with the logo in the middle of the screen. The idents continue to include young children doing activities or playing with an object this allows the audience to understand that CBBC is aimed towards younger children.
During 1:21 throughout the combinations of idents we can see that CBBC have also included a bedtime ident for the younger children allowing them to understand that it is bedtime now. the ident still included the CBBC logo in the middle of the screen but allows the visuals to be clear , we can see this as a kid is reading a story duvet with a flashlight on his head. this connotes a clear representation of it being bedtime.
At 1:58 we can see the most recent Ident which is the child jumping on the trampoline and a burst of colourful powder which then adds colour to the CBBC logo, this is also a clear representation that the channel is a child friendly channel and is aimed towards young children. The quality of the present day ident are better quality and have more of a clear representation and allow the audience which would be younger children to also engage with the ident of wanting to have a trampoline.
One similarity that CBBC have kept is the update of their logo and how it kept the same throughout 2016-2023, however back in the days the logo was different and not colourful as it was a block of green and big block letters. The current logo that is used within the idents is more colourful and engaging and allows younger children to acknowledge that the channel that is upcoming is for them, just from the colour of the logo. Overall we can see that from 2016-2023 , the logo has stayed the same however the idents change throughout and become more of a representation of children allowing the audience to understand that the channel is a children friendly channel.
LO2: Initial research into audio visual products (P2)
After having a look into some Freeview Channels, I would like to redesign the channels CBBC and ITV 1.
CBBC:
CBBC is a British Freeview channel that is hosted for the younger generation of children, owned and operated by BBC. CBBC is a wide range of high quality distinctive content for 6-12 year olds and includes drama, entertainment , comedy and animation. CBBC has similar shows to BBC this can be seen by news round that CBBC has produced for the younger children. There is a variety of programmes that are being aired on this channel and they all keep a consistent pattern of being able to keep the shows child-friendly.
The overall Target audience for the channel is 6-12 year olds. An example of this would be early morning shows that are being presented at early hours to keep the children motivated to go to school. On CBBC there is also shows such as news round this is to make sure that younger children are updated about the world and what is happening around the world. The channel allows younger children to be motivated.
The message behind the CBBC logo is to represent that it is a Children's channel and the letter C in front of BBC stands for children BBC but when the target audience is reading the channel name it is said as CBBC. The logo colour is a soft colour to show that it is a Child friendly programme. The colour scheme is also very simple and has used primary colours.
There are a variety of different idents that are used within this channel, however one of the idents that are mainly used and known to represent cbbc is the ident below. The ident is a classic one and shows the logo with a range of different colours, this ident shown below is to attract the younger children allowing them to know that CBBC is now airing. The ident below is a Christmas Ident but shares the same logo with the primary colours, as the previous ident was green and blocky and was not as colourful.
Overall in my opinion I think that when the audience are trying to figure out what channel they would like to watch they would watch the ident and realise that it is CBBC. This is because it is unique in font and colour and the audience would be able to easily tell that it is CBBC.
ITV 1:
ITV 1 is a British free public broadcasting channels, owned by the British media company. ITV 1's targets audience is audience aged from 16-34, there are over 16 million viewers every month. ITV is also very popular television channel it is made for entertainment and comedy shows. ITV's main audience stream is mainly adults.
The overall target audience for ITV is adults, the shows aired on the ITV channels are mainly information that is provided for the audience such as news and elderly channels as well as sport. The shows that are aired on ITV are for entertainment, comedy and informative reasons. The channel is made for elderly adults as well as young adults to sit back and watch, this would usually be during dinner while having Eastenders on.
The message behind the Logo represents the history behind the channel, when it was first introduced in 1955 but through out the years the logo has changed and it has become bold and more elegant. The letter 'I' in ITV stands for the independent representation. The colours used are dark and bold with a hint of light, the use of this has been done because the target audience are adults.
There are a variety of different idents that have been used within this channel, however one of the ident are mainly used to represent theITV 1 channel. The ident below is the most recent modern day ident. The ident shows the logo with the view in the background and the target audience can see that this ident is not a children's ident so that is one representation that the ident gives off, allowing the target audience to know and understand that this channel is for them.
Overall my opinion is that this ident is really clear and stand out which allows the audience to understand that the channel coming is an ITV1 channel. The logo is unique with the view standing out in the background of it, this also allows audience to get ready before heir show comes on.
In Unit 15 I have been approached by Freeview and have been asked to relaunch an ident for one of their channels. They would like people to be reminded of what their channel can offer, In the campaign I will have to include either a 1x60 second ident or 2x30 second ident and my ident need to be around a season so that is it I based off of a season, my ident will also need to have a schedule within the day.
My Ident will need to have a clear personality so that it also reflects the channel and its content Aswell as its audience. I many possibly add animation or live actions Aswell as voice overs.
Defining Audio Visual Promos:
Audio visual promos are important because they are a tool used by media companies within a lifecycle of its products. An audio-visual promo is usually released in advance of a new product launch date ad it is to educate, inform and entertain its audience and increase the final sales in the final product which is being launched or released.
One Music Promo: ' You Broke me First by Tate Mcrae'
The music video for the song ' You broke me first ' by Tate Mcrae was made to inform the audience about how it feels to go through a breakup we can see this in 0:40 it also talks about how a relationship can damage you as a person. The Music video entertains its audience this is because it is a video and it has a catchy song to it, however the audience that the music video targets its mainly female audience as it is a female singer talking about how she is heartbroken. The audience would purchase the music within a concert or through Spotify or an album.
AGILE:
Age - 13 and over
Gender - Both Genders
Interests: Breakup
Location: Global
Ethnicity: All
Agile Summary:
The reason why I have chosen the age appropriation to be 13 and over is because that is when a child hit becoming a teenager and develops feelings in romantic forms as well as sexual forms, this would mean that a 13-year-old would be able to understand the song and understand the singers' emotions and could also possibly be able to relate to the song. I have chosen both gender as both genders can possibly feel the same emotions that are mentioned within the song after a breakup the location is global as a breakup could be experienced globally and the song was made for all ethnicities.
Codes and Conventions:
- The Music promo is a breakup music video; the audience would expect a sad girl singing her emotions out. However, in the music video the singer Tate McRae is walking towards the camera this is one convention that is used in the music video we can see this in 0:04, throughout the music video she is walking towards the camera, and it is a low angle shot. The low angle shot allows the audience to see how the singer McRae is feeling and her emotions to singing the song.
Analysis -
The representation of the artist has been shown in the music video, we can denote this throughout the music video where Tate McRae expresses her emotions through the song. The song connotes the damage a person can do within a relationship we can see this in the time frame of 0:40. The use of McRae's expressions allows the audience to understand that this song is made with the purpose of understanding grief and sadness. The Audience have also been able to understand a narrative meaning within the song this has been displayed through her song lyrics which have been anchored throughout her whole music video. McRae is the only artist within her music video this allows the audience to understand the message of after a breakup you will be alone within your own sadness and grief. The songs title is a literal interpretation of the music video.
One Trailer Film: ' The Nun 2 '
The trailer film for ' The Nun 2 ' made by Warner Bros is a strong purpose of entertainment for the audience, this film came out on September the 8th and has a large audience, majority being horror fans. The film is made to target the horror fans and give them a scare. The film is based on Valak, Valak is a strong Demon Nun who possesses a guy called Frenchie we can see this in 0:12 allowing Valak to live through his soul. The film managed to make a large amount of profit through Cinemas and was placed first trending film at the cinemas, many horror fans had purchased the tickets the night before the movie came out leaving tickets to be sold out.
AGILE:
Age - 15 and over
Gender - Both Genders
Interests: Horror
Location: Globally
Ethnicity: All
Agile Summary:
The Age appropriation for the Nun 2 is 15 and over this is because it is a horrific and gruesome film which includes horrific scenes such as blood that could frighten anyone below the age of 15. The film is made for both genders and it is a horror film which is made global for all ethnicities.
Codes and Conventions:
The Convention used in The Nun 2 is the sounds to open the trailer this we can see with the bells tolling at 0:02. Another convention being used is the camera angle to show that Frenchie is possessed we can see this from the low camera angle which has been zoomed in at 0:07. The editing used in the build-up of this trailer is very strong and it includes sounds that give an effect so that the audience understand that it is a horror film. In the trailer we can also see the use of sfx during 1:39, the use of the sfx has been portrayed through a skintag with a cross on it which has appeared on Frenchie's neck. The Trailer appeals to the audience through its genre of being a horror film, the film trailer is made to attract horror fans and catch their attention. The audience would assume that the movie was include the Valak as it is her face on the opening of the trailer and how she is ready to possess someone and take control of them.
Analysis-
The Representation in The Nun 2 has been shown throughout the horror trailer. The use of loud sounds and sound effects shows the audience that this trailer denotes that it is thrilling and has the capability to make the audience watching it be terrified, the use of the sfx effect also allows audience to be engaged and feel a certain emotion towards the thriller trailer allowing them to be engaged enough to want to watch the film. Throughout the trailer we can see the use of many actors this connotes that the trailer is very suspenseful as there are many actors and many actors would mean that there a lot of emotions being given off this would also make the audience think if all the characters will survive the Valak, we can see Frenchie's possession occurring during 0:07. Frenchie's possession occurring allows the audience to feel an emotion and a spine-chilling scare, it also allows the audience to focus on the other characters emotions in the trailer. The film trailer gives of a spine-chilling narrative meaning allowing the audience to want to watch the film and be very engaged, the meaning behind the trailer connotes that the devil has returned. The film Title also connotes that the Valak has returned in order to possess and take someone.
One Tv Programme: 'Citizen Khan'
In This episode of Citizen Khan, we can see that Mr Khan pokes Nani with a broom stick to see if she is alive or not. Citizen Khan is a comedy show that is featured in episodes on BBC, its target audience are a large variety of Asians and teenagers. Citizen Khan is a good comedy show and is popular by demand it is an entertainment film which gets its point across and entertains its audience. In this episode we can see that Mr Khan is scared to wake Nani up so instead of touching her to check if she's awake he gets a broom stick to poke her and see if she's alive or dead this can be seen in 0:43. The purpose behind this show is to get a laugh out of it so that audience can have a bit of a laugh.
AGILE:
Age - 13 and over
Gender - Both Genders
Interests: Comedy
Location: Globally
Ethnicity: Majority Asians/ All
Agile Summary:
The age appropriation for this would be 13 and over this is because citizen khan is a comedy film which does include harsh topics; however, a 13-year-old would be suitable enough to be able to understand the comedy. The comedy show is made for both genders to be able o watch and enjoy and it is made for all global people to be able to view on BBC iPlayer, the show mainly attracts Asians as it is played by Asians characters however everyone can also watch and enjoy it.
Codes and Conventions:
Citizen Khan is a comedy film which allows the audience to have a laugh. The show would make audiences think that Mr Khan and Nani are having an argument from the front cover of the show. However, in the show Mr Khan is checking if Nani is alive or dead when she is taking a nap, Mr khan uses a broom to do this, the convention used here is the camera angles and the close ups of Mr Khan's facial expressions we can see this in 0:19 after he gets scared to touch Nanis hands. Another use of convention would be the props being used such as the broom which is used at 0:33, to wake Nani up. The show would allow the audience to be able to have a laugh as Mr Khan can be seen as afraid to wake up his own mother-in-law.
Analysis-
The Representation that has been used in Citizen khan is the use of comedy. The use of comedy has been portrayed through many angles in the show in the small clip above we can see that Mr Khan has gone to wake up his mother-in-law with a broomstick to see if she is alive or not. In 0:19 the use of Khan's facial expression connotes that he is a comedian and that he is shocked and scared to wake up Nani up with a broomstick, this allows the audience to have a laugh as in reality no one would wake up an old person with a broomstick. The actors have also managed to connote their expressions and emotions within the clip, and this allows the audience to be able to understand the scenario happening within that scene. The clip denotates that it is a comedy made show and it is all for the audience to be able to have a laugh. The title however does not connote anything to do with the show apart from allowing the audience to understand that the show is based on a citizen called Mr Khan, this may confuse the audience as into what the show is about, however after watching the show the audience will be able to denote that the show is a comedy-based show on Mr Khan and his family.
One Game Trailer: ' Modern Warfare 2'
Modern Warfare 2 is a large, populated video game, that is violent and known for its shooting. The game was first launched on October 28th, this product was sold out by the end of the first week that it had been published. The game is a very popular game that is addicting and keeps the audience entertained with the missions and the tasks that have to be completed to then level up to the next level. In the game there is a special mission made for pro gamers called ' Rank' this is made to make the pro gamers competitive and at the end of the mission the audience are rewarded with a new skin which mentions that they have completed the Ranked Level. The game mostly targets a large audience of Males; however, females can also jump onto the game. The explosions make the game look very interesting, and this keeps the audience entertained and want to purchase the game.
AGILE:
Age - 18 and over
Gender - Mainly Boys/ Females Can also play.
Interests: Violence and Horror
Location: Globally
Ethnicity: All
Agile Summary:
The Modern Warfare 2 Game is an 18+ game this is because it is a violent shotting game and younger children playing this game can easily get influenced by activities that are on the game. The gender it mostly targets would be majority males however females can also purchase and play the game too, it is a violent racial horror game that is gory and includes killing, the game is made globally and allows everyone to join from different servers and is made for all ethnicities.
Codes and Conventions:
In Modern warfare 2 the convention that have been used are sfx, editing, sound. The sfx has been used throughout the game on the graphics, the sfx allows the audience to be engaged and see the game through a realistic angle when playing. The editing has been also used throughout the video game and we can see this in the game trailer at 0:28 the use of explosions ad guns and helicopters has been edited to look like there has been a war burst. The use of sound has been portrayed throughout the video game trailer we can see this by the loud explosions being used to engage the audience and allow them to want to purchase the video game, the use of the loud sounds can be seen during 0:50. The use of all of these conventions allows the audience to be able to be engaged and appeal as it is a strong convention which allow the game to be good and purchase.
Analysis-
The representation that has been used in Modern Warfare 2 is the sfx and sound effects we can see the use of these both when the bombs and loud gun shots go off in 0:50. The use of the bomb explosions and sfx connote that there is a war going on and allow the target audience to be more engaged. The sfx has been used throughout the game within the graphics and this allows the audience to see a side of the game as violent. The Modern warfare game was released to allow the audience to take part within the mission and be able to help their team win over from the opposing team. The game trailer denotes that there is a mission happening and that the game is played on a war map, including guns and tanks and dangerous weapons.
One Animation Trailer: 'Elemental'
Elemental is a Pixar animation which informs that water and fire are both different however they can be very alike, alike enough to fall in love. Although it is impossible for the elements to mix in the film trailer, we can see that elements can mix this can be seen in 1:57, water eats fire. The purpose of this film trailer is to allow the audience to understand that nothing can stop you if you really want it. Another purpose of the film trailer is to educate young children on their emotions and how they should be able to express their emotions without being scared of anything. The film was purchased by many children and families, the film made a good amount of profit from this film being published in cinemas. It is a very entertaining film, and it allows the audience to see a mix of both fire and water, the purpose is to allow the audience to be ambitious and not let anybody stop them from chasing their own dreams or chasing what makes them happy, we can see this in the film at 1:48.
AGILE:
Age - PG and 5+
Gender - Both Genders
Interests: Comedy and Children Friendly
Location: Globally
Ethnicity: All
Agile Summary:
The age appropriation for the elemental film is PG as some parents may not approve however the film is originally based on children 5 and over. The film is made for both genders and is a comedy and child friendly film which is made global and for all ethnicities.
Codes and Conventions:
In Elemental the use of conventions can be seen through editing, sound and sfx. This can all be seen throughout the trailer within the use of animation, the use of sfx has been used throughout the whole trailer allowing the audience to be engaged, we can also see the use of sfx during 0:30 with the fireworks and fire girl driving on her motorbike. The use of editing can be seen throughout the whole trailer allowing the audience to also be entertained and engaged, the editing can be seen throughout the whole video however during 1:47 when fire girl goes to touch water, we can see that the editing that has been able to catch the audience's attention. The sound used throughout the trailer would be the music as it is catchy and allows the audience to also be engaged through sound. The conventions allow the audience to want to watch the film and explore new emotions by watching this film.
Analysis-
The representation shown within Elemental Pixar film, is how anything is possible if you want it to be. The phrase 'Anything is possible if you want it to be' comes from the film itself, the film shows its audience how both fire and water can mix, however in reality both fire and water cannot mix because water burns out fire. In the trailer we can see that it has also connoted you should be able to live within your dreams we can see this in 1:47 when fire girl talks to her reflections and speaks about how she never gets to do what she dreams off. This allows the audience to also be able to express their emotions and understand that you should follow your dreams, not let anybody stop you from following your dreams.
One Tv Ident: ' CBeebies Ident'
The CBeebies ident is made to inform the children that television time is over and that is now time for bed. The purpose of this is to give the children a pre-warning that now the bedtime channels will be screening and that they should start getting ready for bed. The ident educates children on their bedtime and what time screening will be finished, the ident also entertains young children as it is animated and keeps the children focused on the television. The ident is a child friendly ident we can see this with the little CBeebies men going to sleep with a bedtime story.
AGILE:
Age - 4+
Gender - Both Genders
Interests: Comedy and Children Friendly
Location: Globally
Ethnicity: All
Agile Summary:
The age appropriation for the CBeebies ident is 4+ this is because this is a children programme and it is a bedtime ident, this means that all kids will understand what time it is and recognise that it is bedtime, and no shows will be hosting.
Codes and Conventions:
The use of conventions which have been used in the CBeebies ident would be the editing and the sounds, the sound is a soft melody tune which allows the young children to calm down and release their energy into bedtime. The editing can be seen through the little CBeebies men jumping around and reading a book we can see this during 0:06. The use of their facial expressions also allows the audience to understand that they are tired now and it is time for bedtime.
Analysis-
The representation shown within the CBeebies Ident for bedtime, connotes how show time is ended and it's time for bed now. The Ident is made to ensure younger children know that all shows are not airing anymore and that is time for bed, the ident uses little CBeebies characters to show that they are reading a book and that they are tired and have jumped onto the moon to go sleep now, the use of the moon also represents how it is time to go sleep.
Concluding Paragraph-
In my opinion the trailer for The Nun 2, is the best this is because the trailer has many affects which allows the target audience to be engaged, the tailer also connotes and denotes the purpose of the film and explains the film in detail. The use of time frames has also been included to show which parts of the film stand out. My Favourite part of the trailer from The Nun 2 was the close camera angles of when Frenchie got possessed in 0:07, the use of the close camera angle gives the audience a scare and gets the audience engaged into watching the film.
However, the visual I think that could of been better was the CBeebies ident for children bedtime, this is because it is very bland, and it does not really make young children want to go sleep. They could have added more of a substile soothing voice in the background along with a small story to allow young children to soother themselves to sleep.
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